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Ads praising unhealthy foods should be more restricted from the programmes that children watch on TV or video-sharing platforms. However the industry will still have a key role to decide what is healthy enough to be advertised to children. This is what the European Parliament’s Committee for health, food and environment has voted for in the context of the revision of the Audiovisual Media Services Directive.
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Today, the European Consumer Organisation (BEUC) and its Maltese member Ghaqda tal-Konsumaturi met Dr Helena Dalli, Minister for Social Dialogue, Consumer Affairs and Civil Liberties to present their expectations for Malta's EU Council Presidency.
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Food companies must live up to their promises by ending the practice of marketing unhealthy food -to children. Otherwise regulation will be the only way forward to curb this pernicious practice that is fattening children’s waistlines. That is the main message of a new campaign called ‘Food marketing to children: game over?’ launched today by BEUC.