The consumer take on the Clean Industrial Deal

During the cost-of-living crisis, many consumers continue to struggle to pay their high monthly bills for heating, car fuel, and electricity. Europeans are also increasingly looking for sustainable products and services. Bringing down up-front costs and running prices for electric cars, heat pumps and solar panels is a precondition to lower consumers’ bills and to increase market uptake of European lead technologies which are better for the climate. Boosting the production and affordability of such key technologies requires a coordinated European approach via a new Green Industrial Policy. The European Commission’s proposed Clean Industrial Deal is an opportunity to put in place an industrial strategy that helps European consumers engage with the green transition.