Turning stars into trust: how to make online reviews more reliable

Online reviews are an important element of consumers’ online purchasing decision. They allow consumers to easily compare feedback and appreciations before making their choice. However, how can consumer know they are genuine, and can they rely on them?

This position paper recommends to both improve online reviews regulation in the context of the upcoming Digital Fairness Fitness Act  and, improve the enforcement of existing EU legislation applicable to online reviews (e.g., UCPD, DSA).